5 PR Tips for Brands Just Starting Out

 

By Clare Langhammer

Career

Current clients of FAKE PR include Pringle Of Scotland, AWAY, Ugg, Kurt Geiger, matchesfashion and many more

Current clients of FAKE PR include Pringle Of Scotland, AWAY, Ugg, Kurt Geiger, matchesfashion and many more


No. 1

Start small and be realistic.

Try starting your business in your home to keep costs low as possible. As the company grows, so will you. One of the best moments of my life was the day I could pay my bills without having a second job!


No. 2

Don`t be afraid to dream.

All companies start as a thought.


No. 3

Do your research and ask lots of questions.

Pay attention whereever you go…you would be surprised how often a simple trip can inspire a new idea! And don’t share your ideas until you are ready.


No. 4

Be brave, be confident, be friendly. You have nothing to lose. 

Before a meeting take deep breaths and remember that we are all human. The more relaxed and confident you are, the more likeable you become.

There will be many ups and plenty of downs. Celebrate the ups and push through the downs. Even when you want too give it all up, give it another day, there have been so many occasions when a lifeline has turned up out of the blue!


No. 5

Use social media to your advantage.

Give your company or brand a face and a personality- someone they can relate to.

 
Photo: Norman Konrad/Norman Konrad

Photo: Norman Konrad/Norman Konrad

Clare Langhammer is the owner of FakePR.